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Study highlights benefits to community foundations from ‘giving days’ campaigns
Publication year - 2016
Publication title -
nonprofit business advisor
Language(s) - English
Resource type - Journals
eISSN - 1949-3193
pISSN - 1531-5428
DOI - 10.1002/nba.30241
Subject(s) - duration (music) , public relations , political science , focus (optics) , sociology , art , literature , physics , optics
A new report looking at “giving days”—limited‐ duration online fundraising campaigns typically hosted by community foundations that focus on engaging the citizens of specific communities or regions—shows that such campaigns herald numerous benefits for the foundations that orchestrate them, well beyond the actual dollars raised.