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Study shows disconnect in communications at membership organizations
Publication year - 2016
Publication title -
nonprofit business advisor
Language(s) - English
Resource type - Journals
eISSN - 1949-3193
pISSN - 1531-5428
DOI - 10.1002/nba.30230
Subject(s) - activity based costing , business , marketing , public relations , political science
New research conducted by nonprofit software firm Abila shows that trade associations and other professional membership organizations aren't effectively tailoring their programs and communications to meet the needs of their members—which could be costing them in terms of recruitment and retention.