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With spam filters catching 7 percent of emails, nonprofits need to curate mailing lists
Publication year - 2016
Publication title -
nonprofit business advisor
Language(s) - English
Resource type - Journals
eISSN - 1949-3193
pISSN - 1531-5428
DOI - 10.1002/nba.30216
Subject(s) - direct mail , business , advertising , world wide web , internet privacy , computer science , marketing
With email filling such a central role in communications and fundraising, nonprofits understandably devote significant resources to studying the various metrics that demonstrate whether a campaign is effective—most notably, open rates, click rates and conversions.