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Paid ads, frequent appeals lead to increase in digital fundraising
Publication year - 2016
Publication title -
nonprofit business advisor
Language(s) - English
Resource type - Journals
eISSN - 1949-3193
pISSN - 1531-5428
DOI - 10.1002/nba.30210
Subject(s) - lead (geology) , business , advertising , click through rate , digital advertising , marketing , digital marketing , social media marketing , geomorphology , geology
Paid advertising and online communications are driving a surge in donations via digital channels, according to the latest research from M+R Strategic Services, even as click‐through rates and other metrics show declines.