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Focus groups offer cost‐effective way to get inside the minds of your supporters
Publication year - 2016
Publication title -
nonprofit business advisor
Language(s) - English
Resource type - Journals
eISSN - 1949-3193
pISSN - 1531-5428
DOI - 10.1002/nba.30206
Subject(s) - focus (optics) , key (lock) , public relations , focus group , business , marketing , psychology , process management , political science , computer science , computer security , physics , optics
If building and maintaining relationships with current and potential donors is the key to fundraising, then understanding what motivates those supporters and how they view the organization and its mission is paramount. And for that, according to some experts, focus groups may be the best tool for the job.