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Too few nonprofits have formal digital strategies in place, experts say
Publication year - 2016
Publication title -
nonprofit business advisor
Language(s) - English
Resource type - Journals
eISSN - 1949-3193
pISSN - 1531-5428
DOI - 10.1002/nba.30199
Subject(s) - polling , alliance , business , resource (disambiguation) , function (biology) , investment (military) , marketing , nonprofit sector , public relations , knowledge management , internet privacy , computer science , political science , computer network , evolutionary biology , politics , law , biology , operating system
The nonprofit sector is playing catch‐up when it comes to developing formal digital marketing and engagement strategies, with just 60 percent of those polled in a recent survey indicating that they have staff dedicated specifically to that function. And even fewer properly track the effectiveness of their various digital communication channels—be it Facebook or Google Ads, organization websites or proprietary apps—making it difficult to report returns on investment and shift resources to areas where they will do the most good, according to the 2016 Digital Outlook Report, released by the Nonprofit Technology Enterprise Network, Care2, hjc and the Resource Alliance.