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Research into donor loyalty shows importance of personalization, engagement opportunities
Publication year - 2016
Publication title -
nonprofit business advisor
Language(s) - English
Resource type - Journals
eISSN - 1949-3193
pISSN - 1531-5428
DOI - 10.1002/nba.30195
Subject(s) - loyalty , personalization , business , customer engagement , public relations , marketing , advertising , world wide web , political science , computer science , social media
New research conducted by nonprofit software firm Abila shines a light on what drives donor loyalty—the kind of communications and engagement opportunities that keep donors coming back year after year to give and volunteer with an organization.