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Established peer‐to‐peer fundraising events continue to lose ground
Publication year - 2016
Publication title -
nonprofit business advisor
Language(s) - English
Resource type - Journals
eISSN - 1949-3193
pISSN - 1531-5428
DOI - 10.1002/nba.30188
Subject(s) - revenue , peer to peer , business , advertising , peer group , public relations , marketing , political science , psychology , social psychology , finance , computer science , world wide web
The country's top peer‐to‐peer fundraising campaigns saw a drop in total revenue for 2015 from the year before, new research shows, continuing a downward trend that shows many such programs losing favor among the American public.