Millennials looking for more engagement opportunities, alignment with personal values

As Gen Y hits its stride professionally and financially, it is more important than ever for nonprofits to attract these young adults to their cause and convert them into reliable donors. But doing so will require a solid understanding of what drives them to support one group over another—knowing what they look for in a charity, offering the right kinds of engagement opportunities and speaking the same language as millennials, according to Meg Fowler Tripp, director of editorial strategy at Sametz Blackstone.