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Study shows retiring baby boomers likely to bring surge in giving
Publication year - 2015
Publication title -
nonprofit business advisor
Language(s) - English
Resource type - Journals
eISSN - 1949-3193
pISSN - 1531-5428
DOI - 10.1002/nba.30138
Subject(s) - baby boomers , general partnership , longevity , population , demographic economics , labour economics , business , economics , gerontology , medicine , sociology , demography , finance
A new study conducted by Merrill Lynch in partnership with population research firm Age Wave shows that charitable giving by retirees could represent an $8 billion “longevity bonus” over the next two decades as baby boomers leave the workplace and retire in droves.

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