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Focus social media outreach on cultivating ‘influencers’ among your followers
Publication year - 2015
Publication title -
nonprofit business advisor
Language(s) - English
Resource type - Journals
eISSN - 1949-3193
pISSN - 1531-5428
DOI - 10.1002/nba.30127
Subject(s) - influencer marketing , outreach , focus (optics) , centrality , social media , public relations , viral marketing , advertising , marketing , business , psychology , political science , computer science , relationship marketing , world wide web , marketing management , physics , mathematics , optics , combinatorics , law
While developing an effective social media strategy is crucial to raising awareness about your cause, your efforts may not be targeted on the demographic that can best spread your message, according to branding experts at Attentive.ly, an engagement marketing firm. According to the company, nonprofits should focus on cultivating what it calls “influencers”—that is, people who possess greater‐than‐average potential to influence others due to such attributes as frequency of communication, personal persuasiveness or size of—and centrality to—a social network.