Premium
Collecting feedback key to ensuring nonprofits' programs meet constituents' needs
Publication year - 2015
Publication title -
nonprofit business advisor
Language(s) - English
Resource type - Journals
eISSN - 1949-3193
pISSN - 1531-5428
DOI - 10.1002/nba.30112
Subject(s) - headway , key (lock) , business , marketing , customer needs , private sector , public relations , economics , economic growth , computer science , computer security , political science , simulation
There are many ways in which nonprofit organizations are similar to their for‐profit counterparts, not the least of which is the need for their products and services to truly meet the needs of their constituencies. In the private sector, businesses routinely introduce new products or modify existing ones to keep abreast of market trends—if not, their sales will decline. Nonprofits, meanwhile, occasionally need to modify their programs to make sure they are making headway in their missions—otherwise, donations dry up.