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To attract and engage followers, create ‘one voice’ for your organization's blog
Publication year - 2014
Publication title -
nonprofit business advisor
Language(s) - English
Resource type - Journals
eISSN - 1949-3193
pISSN - 1531-5428
DOI - 10.1002/nba.20075
Subject(s) - competition (biology) , face (sociological concept) , public relations , service (business) , business , marketing , advertising , sociology , political science , ecology , social science , biology
Best‐selling author and CEO of Gentle Rain Marketing Mark Satterfield encourages nonprofits to consider an informative, optimistic blog to engage current and potential constituents in the face of growing volunteer service and funding competition from other charitable, community‐based and religious nonprofits.