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Could a Rebranding Campaign Help Membership Growth?
Author(s) -
Venzin Megan
Publication year - 2018
Publication title -
the membership management report
Language(s) - English
Resource type - Journals
eISSN - 2325-8640
pISSN - 1932-2739
DOI - 10.1002/mmr.30865
Subject(s) - rebranding , citation , computer science , information retrieval , operations research , advertising , world wide web , engineering , business , marketing