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In Case You Haven't Heard…
Publication year - 2019
Publication title -
mental health weekly
Language(s) - English
Resource type - Journals
eISSN - 1556-7583
pISSN - 1058-1103
DOI - 10.1002/mhw.31894
Subject(s) - slang , acronym , advertising , order (exchange) , safe haven , variety (cybernetics) , mood , mental health , psychology , sociology , marketing , business , social psychology , computer science , artificial intelligence , economics , linguistics , philosophy , psychiatry , finance , international economics
Burger King is trying to hit McDonald's where it really hurts — by targeting one of its most iconic menu items, its Happy Meals, Fox Business reported. On May 1, the burger chain announced it is launching a new collection of meal boxes that lets the customer choose how they feel. “No one is ‘Happy’ all the time,” Burger King said in a press release. Customers will be able to order Whopper‐based meal boxes — dubbed “Real Meals” — in a variety of different moods — and “happy” isn't one of them. Mood boxes include the “Pissed,” “Blue,” “Salty,” “YAAAS” (slang for yes) and “DGAF,” which is an acronym that means “Don't give a f‐‐‐.” Burger King, which is notorious for its off‐the‐wall marketing stunts to draw in customers, said this campaign comes with a deeper message. The Florida‐based burger chain said it partnered with Mental Health America on the campaign for Mental Health Awareness Month, which kicks off in May, to encourage people to “be and feel their way.”