Open AccessDevelopment of premium telephone weather services: A partnership between the public and the private sectors
Author(s) -
Farrow R.
Publication year - 1994
Publication title -
meteorological applications
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.672
H-Index - 59
eISSN - 1469-8080
pISSN - 1350-4827
DOI - 10.1002/met.5060010215
Subject(s) - business , general partnership , revenue , order (exchange) , private sector , public sector , telecommunications , telephone survey , marketing , finance , economics , economic growth , engineering , economy
This paper outlines the background to the changes in the Met. Office telephone weather services and considers the effects chat this has had in the market place for readily available public information services. The launch of Weathercall and related services, the agreement between the Met. Office and Telephone Information Services plc ‐ which was one of the very first commercial agreements for o. form of joint venture between the public and private sectors ‐ has proved to be very successful. The partnership has exploited new market opportunities for premium, value‐added information services and greatly increased Met. Office revenues. The paper also considers ways in which telephone weather services can diversify into new ventures, directions and communications technologies in order to open up new revenue‐generating apportunties without creating demands for substantial additional resources within the Met. Office.