Open AccessThe relationships between motivations and answering strategies: An exploratory review of health answerers' behaviors in Yahoo! answers
Author(s) -
Oh Sanghee
Publication year - 2011
Publication title -
proceedings of the american society for information science and technology
Language(s) - English
Resource type - Journals
eISSN - 1550-8390
pISSN - 0044-7870
DOI - 10.1002/meet.2011.14504801136
Subject(s) - psychology , reciprocity (cultural anthropology) , reputation , question answering , social media , altruism (biology) , internet privacy , social psychology , world wide web , sociology , computer science , information retrieval , social science
The purpose of the current study is to identify and explore relationships between motivations and answering strategies of health answerers in social Q&A. From a comprehensive review of literature and research experiences with social Q&A, a model of health answering processes, composed of ten motivations and five steps of answering strategies, was proposed and tested using an online survey. As a result, it was observed that the answering strategies varied according to motivations. The findings can be used to promote the contributions of health answerers in social Q&A services, as well as in other services, targeting answerers that are highly motivated by altruism, enjoyment, or efficacy, rather than by reputation, reciprocity, or personal gain.