Open AccessDo I trust google? An exploration of how people form trust in cloud computing
Author(s) -
Kim Sarah,
Yoon Ayoung
Publication year - 2012
Publication title -
proceedings of the american society for information science and technology
Language(s) - English
Resource type - Journals
eISSN - 1550-8390
pISSN - 0044-7870
DOI - 10.1002/meet.14504901267
Subject(s) - distrust , cloud computing , internet privacy , service provider , service (business) , computer science , cloud computing security , big data , business , computer security , world wide web , psychology , marketing , psychotherapist , operating system
The present study explores individual end‐users' perspectives of cloud computing, especially issues regarding their trust/distrust of cloud services. While current cloud computing service development focuses on adoption by enterprises and organizations, individual end‐users who use cloud services in their everyday lives also constitute an important consumer group. Challenges of trust in cloud computing have gained social and scholarly attention accompanied with the rise of privacy and data security concerns. Studies that investigate individual end‐users' views of trust in cloud services, however, are rare. Using semi‐structured interviews and a survey questionnaire, the present study aims to capture how ordinary individuals think about cloud computing and how they form their trust/distrust of cloud services and service providers. In this poster, authors present preliminary results of analysis of interview data.