Open AccessThe impact of user experience levels on web credibility judgments
Author(s) -
Ahmad Rahayu,
Komlodi Anita,
Wang Jieyu,
Hercegfi Karoly
Publication year - 2010
Publication title -
proceedings of the american society for information science and technology
Language(s) - English
Resource type - Journals
eISSN - 1550-8390
pISSN - 0044-7870
DOI - 10.1002/meet.14504701180
Subject(s) - credibility , process (computing) , computer science , source credibility , world wide web , information retrieval , psychology , political science , law , operating system
Abstract Users judge the credibility of websites while browsing for information. The criteria that influence how they judge the credibility depend on many factors. In this study we found that computer expertise had a strong impact on what criteria users used in their credibility judgments. Participants evaluated websites they found while searching and described their credibility evaluation process. The criteria identified from their evaluations differed between novice and intermediate/expert users.