Open AccessIn search of an optimal e‐commerce interface that induces online trust
Author(s) -
Wang Ye Diana,
Emurian Henry H.
Publication year - 2003
Publication title -
proceedings of the american society for information science and technology
Language(s) - English
Resource type - Journals
eISSN - 1550-8390
pISSN - 0044-7870
DOI - 10.1002/meet.14504001116
Subject(s) - trustworthiness , session (web analytics) , perception , e commerce , conceptual model , computer science , interface (matter) , production (economics) , web survey , world wide web , conceptual framework , business , internet privacy , psychology , microeconomics , sociology , economics , database , social science , bubble , neuroscience , maximum bubble pressure method , parallel computing
This poster session presents a conceptual model of factors identified as instrumental in the production of a trust‐inducing e‐commerce web site. The results of a survey evaluation of those factors suggest the relative contribution of each to consumers' perception of the trustworthiness of an online merchant.