In search of an optimal e‐commerce interface that induces online trust | Zendy

Wang Ye Diana | Zendy; Emurian Henry H. | Zendy

AI Assistant Blog Pricing

Home ZAIA Blog

Open Access

In search of an optimal e‐commerce interface that induces online trust

Author(s) -

Wang Ye Diana,

Emurian Henry H.

Publication year - 2003

Publication title -

proceedings of the american society for information science and technology

Language(s) - English

Resource type - Journals

eISSN - 1550-8390

pISSN - 0044-7870

DOI - 10.1002/meet.14504001116

Subject(s) - trustworthiness , session (web analytics) , perception , e commerce , conceptual model , computer science , interface (matter) , production (economics) , web survey , world wide web , conceptual framework , business , internet privacy , psychology , microeconomics , sociology , economics , database , social science , bubble , neuroscience , maximum bubble pressure method , parallel computing

This poster session presents a conceptual model of factors identified as instrumental in the production of a trust‐inducing e‐commerce web site. The results of a survey evaluation of those factors suggest the relative contribution of each to consumers' perception of the trustworthiness of an online merchant.

The content you want is available to Zendy users.

Already have an account? Click here to sign in.

Having issues? You can contact us here

Accelerating Research