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US professional football: The demand for game‐day attendance in 1991
Author(s) -
Welki Andrew M.,
Zlatoper Thomas J.
Publication year - 1994
Publication title -
managerial and decision economics
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.288
H-Index - 51
eISSN - 1099-1468
pISSN - 0143-6570
DOI - 10.1002/mde.4090150510
Subject(s) - attendance , tobit model , league , ticket , football , affect (linguistics) , economics , advertising , business , demographic economics , marketing , computer science , psychology , econometrics , political science , economic growth , computer security , law , physics , communication , astronomy
This paper examines the factors which affect game‐day attendance at National Football League games during the 1991 season. Using a Tobit analysis, the model includes economic as well as quality of game variables as explanatory variables. This analysis reveals that: higher ticket prices reduce attendance with the demand appearing to be inelastic; and a winning home team spurs game‐day attendance.