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An econometric model of a retail firm
Author(s) -
Ratchford Brian T.,
Stoops Glenn T.
Publication year - 1992
Publication title -
managerial and decision economics
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.288
H-Index - 51
eISSN - 1099-1468
pISSN - 0143-6570
DOI - 10.1002/mde.4090130306
Subject(s) - econometric model , utility maximization , productivity , econometrics , retail trade , economics , work (physics) , maximization , resource (disambiguation) , microeconomics , industrial organization , computer science , mathematical economics , commerce , macroeconomics , mechanical engineering , engineering , computer network
Existing models of retail resource allocation generally specify response functions in a somewhat ad hoc manner. These are not usually derived from an explicit model of consumer maximization, and they generally do not explicitly consider the supply side of the market. This paper shows how the model of Ehrlich and Fisher (1982) can be used to provide insights into the proper specification of these functions. We illustrate the application of this model on data from a retail chain; our application extends work in Ratchford and Stoops (1988) to the demand side of the market. Potential areas of application of the model are to understanding the demand for labor and advertising services by consumers, and to the measurement of retail productivity.