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Promoting to strategic consumers
Author(s) -
Rao Ram C.
Publication year - 1992
Publication title -
managerial and decision economics
Language(s) - Uncategorized
Resource type - Journals
SCImago Journal Rank - 0.288
H-Index - 51
eISSN - 1099-1468
pISSN - 0143-6570
DOI - 10.1002/mde.4090130305
Subject(s) - citation , library science , computer science , operations research , mathematics
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