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Diversification and R & D activity in Japanese manufacturing firms
Author(s) -
Doi Noriyuki
Publication year - 1985
Publication title -
managerial and decision economics
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.288
H-Index - 51
eISSN - 1099-1468
pISSN - 0143-6570
DOI - 10.1002/mde.4090060305
Subject(s) - diversification (marketing strategy) , r&d intensity , business , economics , monetary economics , marketing , management
This his paper examines the influence of diversification on R & D intensity in Japanese manufacturing firms. Then alternative definitions of the diversification index are used. The results show that diversification is not a factor favorable to R & D activity. The finding that advertising intensity is positively and significantly related to R & D activity should also be noted.