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Demand relationships and pricing decisions for related products
Author(s) -
Manes Rene P.,
Shoumaker Francoise,
Silhan Peter A.
Publication year - 1984
Publication title -
managerial and decision economics
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.288
H-Index - 51
eISSN - 1099-1468
pISSN - 0143-6570
DOI - 10.1002/mde.4090050211
Subject(s) - microeconomics , economics , variable pricing , on demand , business , commerce
This paper presents in terms of price changes the theoretical conditions for optimal pricing when products are demand‐related. It then suggests an approach which could be used by companies to provide guidance in the pricing of such products over time.