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Princing flexibility in British Manufacturing Industry
Author(s) -
Shipley David D.
Publication year - 1983
Publication title -
managerial and decision economics
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.288
H-Index - 51
eISSN - 1099-1468
pISSN - 0143-6570
DOI - 10.1002/mde.4090040405
Subject(s) - flexibility (engineering) , competitor analysis , sample (material) , variable pricing , industrial organization , economics , microeconomics , business , marketing , management , chemistry , chromatography
This article explores pricing flexibility among a sample of 728 manufacturing firms surveyed during a period of severe business adversity. It addresses attention to the nature and prevalence of alternative pricing techniques, the temporal frequency of mark‐up adjustments, the application of marginalist principles in pricing and price discount practices. Three general conclusions emerge. Pricing flexibility is widespread and probably more so than hitherto. The degree of flexibility is not influenced significantly by the extent of commitment to cost‐plus pricing techniques. Pricing flexibility varies substantially and systematically with firm size but not with numbers of ‘serious’ competitors.