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Industrial organization and the evolution of concepts for strategic planning: The new learning
Author(s) -
Porter Michael E.
Publication year - 1983
Publication title -
managerial and decision economics
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.288
H-Index - 51
eISSN - 1099-1468
pISSN - 0143-6570
DOI - 10.1002/mde.4090040307
Subject(s) - merge (version control) , industrial organization , management science , strategic planning , economics , computer science , business , management , information retrieval
This paper reviews the parallel development of the disciplines of corporate strategy and industrial organisation. Recent developments in industrial economics suggest that the two may be about to merge, or at least be capable of synergy. This potential advance has come about because of the movement of industrial organisation theories towards dynamics and away from static concepts such as the traditional structure: conduct: performance model. Simultaneously, corporate strategists, who have always been dynamically oriented, have long been in search of the more sophisticated theories industrial economists have in their tool kits.