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The political economy of advertising.: D. G. Tuerck (Ed.), The political economy of advertising, AEI, 1978, pp. 217. $4.75 paper, $9.75 cloth
Author(s) -
Reid Gavin C
Publication year - 1980
Publication title -
managerial and decision economics
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.288
H-Index - 51
eISSN - 1099-1468
pISSN - 0143-6570
DOI - 10.1002/mde.4090010314
Subject(s) - politics , citation , advertising , political science , business , law