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Spending advertising money, simon broadbent, spending advertising money (3rd edition), business books, london, 1979. pp. XII+381. Hardback £8.95; paperback £4.95
Author(s) -
Reekie W. Duncan
Publication year - 1980
Publication title -
managerial and decision economics
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.288
H-Index - 51
eISSN - 1099-1468
pISSN - 0143-6570
DOI - 10.1002/mde.4090010113
Subject(s) - advertising , citation , economics , library science , business , computer science
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