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The effects of community safety support on COVID‐19 event strength perception, risk perception, and health tourism intention: The moderating role of risk communication
Author(s) -
Cheng Yun,
Fang Sha,
Yin Jie
Publication year - 2022
Publication title -
managerial and decision economics
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.288
H-Index - 51
eISSN - 1099-1468
pISSN - 0143-6570
DOI - 10.1002/mde.3397
Subject(s) - novelty , risk perception , tourism , perception , pandemic , business , risk communication , psychology , consumption (sociology) , marketing , covid-19 , public relations , social psychology , risk analysis (engineering) , medicine , disease , political science , sociology , pathology , neuroscience , infectious disease (medical specialty) , law , social science
The community is crucial in preventing COVID‐19 pandemic. By employing 313 online surveys, it is found that the community safety support enhances risk perception, disruption recognition, and criticality recognition but it negatively impacts on novelty recognition. Additionally, risk communication could moderate the relationship between risk perception and health tourism intention. These findings reveal that people would pay more attention to the risk information and they could join health tourism in the post‐pandemic period to enhance their personal physical and mental health. Therefore, health tourism enterprises should appropriately strengthen risk communication and improve people's health awareness to further promote healthy tourism consumption.