Premium
Hopping on the localness craze: What brewers want from state‐grown hops
Author(s) -
Staples Aaron J.,
Malone Trey,
Sirrine J. Robert
Publication year - 2021
Publication title -
managerial and decision economics
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.288
H-Index - 51
eISSN - 1099-1468
pISSN - 0143-6570
DOI - 10.1002/mde.3246
Subject(s) - purchasing , hop (telecommunications) , craft , consistency (knowledge bases) , business , value (mathematics) , marketing , advertising , mathematics , computer science , statistics , geography , computer network , archaeology , geometry
Consumers habitually support local food and drink, but locally grown products often come from less developed value chains with lower quality control standards; something suppliers must consider. Using data from Michigan craft breweries, we describe the determinants of a brewer's decision to purchase local hops. Utilizing generalized linear models, we determine how factors—including perceived consistency and attitudes towards localness—impact hop purchasing decisions. Results indicate that hop consistency is a leading factor, and beliefs about localness stimulating the economy or helping the environment may not be enough to drive local purchasing.