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Neutrality of buyer and seller commissions to auction house profit
Author(s) -
Tsuchihashi Toshihiro,
Zennyo Yusuke
Publication year - 2021
Publication title -
managerial and decision economics
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.288
H-Index - 51
eISSN - 1099-1468
pISSN - 0143-6570
DOI - 10.1002/mde.3225
Subject(s) - commission , microeconomics , profit (economics) , economics , revenue , monopoly , neutrality , common value auction , business , incentive , finance , philosophy , epistemology
This paper presents an examination of optimal revenue management of a monopoly auction house through which a seller sells goods via a second‐price auction. The house charges commissions to both the buyer and seller. Results demonstrate that a continuum of combinations of optimal buyer and seller commission rates exists, all of which yield the same expected profit of the house. Additionally, we discuss several possible factors that lead to the prevailing custom of zero buyer commission, such as commission aversion of buyers, the house's incentive to maximize the hammer price, and seller and buyer preferences for apparently lowered commission rates.