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Measuring Embeddedness and Its Effect on New Venture Creation—A Study of Farm Diversification
Author(s) -
Ferguson Richard,
Hansson Helena
Publication year - 2015
Publication title -
managerial and decision economics
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.288
H-Index - 51
eISSN - 1099-1468
pISSN - 0143-6570
DOI - 10.1002/mde.2671
Subject(s) - embeddedness , diversification (marketing strategy) , business , value (mathematics) , industrial organization , marketing , economic geography , economics , sociology , social science , machine learning , computer science
Social embeddedness has been found to influence the development of new ventures, providing a basis for the trust needed for economic exchange. This study takes a novel approach to measuring embeddedness, focusing on entrepreneurs' perceived value of advice from various network partners, and shows that different types of partners exercise different influences. Analysis of a survey of 670 farm businesses shows varied embeddedness in professional and social networks, where stronger embeddedness in social networks is more associated with the development of diversified enterprises, whereas stronger professional networks is more associated with a lower incidence of such development. Copyright © 2014 John Wiley & Sons, Ltd.