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Analyzing moviegoing demand: an individual‐level cross‐sectional approach
Author(s) -
Collins Alan,
Hand Chris
Publication year - 2005
Publication title -
managerial and decision economics
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.288
H-Index - 51
eISSN - 1099-1468
pISSN - 0143-6570
DOI - 10.1002/mde.1231
Subject(s) - cross sectional data , aggregate (composite) , revenue , econometrics , cross sectional study , economics , statistics , mathematics , finance , materials science , composite material
Previous work analyzing the demand for movie theater visits have had to rely entirely on highly aggregate time series data. Inevitably, this masks the significance of individual‐specific effects that place constraints on such trip making. Further, while there have been cross‐sectional revenue model estimates at the film‐level, there have not been, hitherto, any cross‐sectional studies of moviegoing by individuals. This study thus presents the first detailed microeconometric analysis of the factors that increase or lower the probability that an individual will go to a movie theater. Copyright © 2005 John Wiley & Sons, Ltd.