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A subjectivist approach to strategic management
Author(s) -
FuLai Yu Tony
Publication year - 2003
Publication title -
managerial and decision economics
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.288
H-Index - 51
eISSN - 1099-1468
pISSN - 0143-6570
DOI - 10.1002/mde.1125
Subject(s) - subjectivism , austrian school , german , interpretation (philosophy) , perspective (graphical) , entrepreneurship , strategic management , economics , sociology , positive economics , neoclassical economics , management , epistemology , philosophy , computer science , artificial intelligence , linguistics , finance
Acknowledging the shortcomings of contemporary research on the economics of strategy, this paper proposes a subjectivist approach to strategic management. This subjectivist perspective is originated in German economics and found its base in the Austrian school of economics. Based largely on the works on Max Weber, Alfred Schutz and Ludwig von Mises, this paper develops a subjective interpretation framework which is applied to various fields of strategic management: entrepreneurship, organisation, vertical integration, innovation, marketing and advertising. Copyright © 2003 John Wiley & Sons, Ltd.