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In search of cognitive equilibrium: Beauty, quality and harmony
Author(s) -
Zeleny Milan
Publication year - 1994
Publication title -
journal of multi‐criteria decision analysis
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.462
H-Index - 47
eISSN - 1099-1360
pISSN - 1057-9214
DOI - 10.1002/mcda.4020030103
Subject(s) - harmony (color) , beauty , multiple criteria decision analysis , epistemology , vagueness , quality (philosophy) , risk analysis (engineering) , computer science , aesthetics , sociology , fuzzy logic , management science , economics , mathematics , artificial intelligence , philosophy , operations research , business , art , visual arts
Abstract The field of MCDM should become significantly concerned about problems that are also qualitative, ‘messy’, fuzzy or not well‐defined—they abound in human systems. Dealing exclusively with quantitatively well‐defined problematique (the proverbial ‘finding the shortest path’) is part of the unidimensional legacy of OR/MS: it programmatically neglects attributes of beauty, quality, harmony, aesthetics, safety and reliability. Yet these are the criteria which are ardently sought after by modern humans, while being mostly ignored or neglected by modern technocrats.