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Relating Members' Adverse Experiences with Unions
Publication year - 2021
Publication title -
management report for nonunion organizations
Language(s) - English
Resource type - Journals
eISSN - 1530-8286
pISSN - 0745-4880
DOI - 10.1002/mare.30719
Subject(s) - collective bargaining , public relations , business , process (computing) , labour economics , social psychology , political science , psychology , economics , computer science , operating system
Employers have many choices when deciding on their best union campaign tactics. The collective bargaining process can be explained. Management opinions can be shared. Union dues and strike risks can addressed. However, one of the most potent types of campaign communications tells the personal experiences of employees with unions. Employees who hear “the real story” from workers like themselves are likely to give greater weight to the message. The messenger, in this case, can be as important as the message.