Campaign Messaging—One Word Can Make a Difference

A union election petition is filed. Within days, the employer starts receiving mail and emails from multiple consultants and advisors selling their services and products to help with a campaign. Some of these vendors can provide helpful, though often costly, products. Companies scrambling to cobble together an election campaign often look to two factors—cost and product. At the end of the day, however, one factor is more important than all others—messaging. A campaign product that does not deliver a message that will resonate for a company's employees and their particular issues will be largely useless. Even worse, as recently found in Sysco Columbia, LLC , improper messaging can be unlawful.