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The Corporate Campaign: The Challenge Continues
Author(s) -
DeMaria Alfred T.
Publication year - 2016
Publication title -
management report for nonunion organizations
Language(s) - English
Resource type - Journals
eISSN - 1530-8286
pISSN - 0745-4880
DOI - 10.1002/mare.30128
Subject(s) - action (physics) , politics , labor relations , political action , public relations , collective action , business , political science , political economy , law , economics , physics , quantum mechanics
A corporate campaign is the most aggressive initiative carried out by the labor movement. It is a comprehensive strategy targeting an employer or entire industry through legal action, economic tactics, public relations attacks, community organizing, and political warfare. These campaigns have often succeeded in compelling targeted employers to recognize unions without benefit of a traditional National Labor Relations Board election.