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Banks: A macromarketing perspective
Author(s) -
Barth James R.,
Nataraajan Rajan
Publication year - 1995
Publication title -
psychology and marketing
Language(s) - Uncategorized
Resource type - Journals
SCImago Journal Rank - 1.035
H-Index - 116
eISSN - 1520-6793
pISSN - 0742-6046
DOI - 10.1002/mar.4220120804
Subject(s) - macromarketing , perspective (graphical) , citation , sociology , library science , management , economics , marketing , computer science , business , artificial intelligence