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Ecoscale: A scale for the measurement of environmentally responsible consumers
Author(s) -
Stone George,
Barnes James H.,
Montgomery Cameron
Publication year - 1995
Publication title -
psychology and marketing
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.035
H-Index - 116
eISSN - 1520-6793
pISSN - 0742-6046
DOI - 10.1002/mar.4220120704
Subject(s) - conceptualization , scale (ratio) , psychology , construct (python library) , construct validity , measure (data warehouse) , predictive validity , test validity , content validity , social psychology , applied psychology , psychometrics , data mining , computer science , artificial intelligence , developmental psychology , programming language , physics , quantum mechanics
The authors develop a 31‐item instrument (ECOSCALE) for the assessment of environmental responsibility. Discussion of the conceptualization and operational functions used in constructing and refining the multiple‐item scale to measure the construct environmental responsibility are described. Also presented is evidence that the scale has been validated through assessment of content validity, predictive validity, and construct validity. A final description of the theoretical uses of such a scale is provided. © 1995 John Wiley & Sons, Inc.