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A theory of reasoned action perspective of voting behavior: Model and empirical test
Author(s) -
Singh Kulwant,
Leong Siew Meng,
Tan Chin Tiong,
Wong Kwei Cheong
Publication year - 1995
Publication title -
psychology and marketing
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.035
H-Index - 116
eISSN - 1520-6793
pISSN - 0742-6046
DOI - 10.1002/mar.4220120104
Subject(s) - theory of reasoned action , psychology , voting , social psychology , interpersonal communication , voting behavior , perspective (graphical) , test (biology) , action (physics) , affect (linguistics) , interpersonal influence , empirical research , politics , political science , statistics , computer science , artificial intelligence , mathematics , paleontology , physics , communication , quantum mechanics , law , biology
A model based on the theory of reasoned action was developed to analyze voting behavior. Based on an empirical test in Singapore, the proposed model was found to be generally effective in predicting the intentions of voters. Attitudes toward the candidate and political party contributed more to explaining variation in voting intention than interpersonal and mass media subjective‐norm components. Direct measures of affect served to better account for voting intention variation than componentially derived measures, although they did not completely mediate the latter's effect. Implications of the findings are discussed and suggestions for future research furnished © 1995 John Wiley & Sons, Inc.