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Deciphering dyads: Concepts, methods, and controversies in relational research
Author(s) -
Anderson Wilton Thomas
Publication year - 1994
Publication title -
psychology and marketing
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.035
H-Index - 116
eISSN - 1520-6793
pISSN - 0742-6046
DOI - 10.1002/mar.4220110503
Subject(s) - nomothetic and idiographic , decipher , psychology , subjectivity , objectivity (philosophy) , personality , social psychology , operationalization , epistemology , cognitive psychology , philosophy , genetics , biology
Data source issues in dyadic research routinely revolve around the same persistent controversies: insiders versus outsiders, subjectivity versus objectivity, self‐report versus observation, one partner versus two, first‐order versus second‐order data analysis. Yet much of the controversy in dyadic research would be eliminated if analysts would specify a priori whether the conceptual or theoretical rationale for the research is (a) to decipher the personal, subjective, or idiographic experience of individuals in dyads (individual properties), or (b) to decipher objective, generalizable patterns of personality and lifestyle interaction that characterize dyadic relationships (relationship properties). © 1994 John Wiley & Sons, Inc.