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Author(s) -
Venkatapparao Mummalaneni,
Bruce R Terry,
Pradeep Gopalakrishna,
Douglas Bray,
James E. Carey,
J Executive,
Alan Cohen,
Sidney Hecker,
Fountain House,
Zarrel V. Lambert,
Karl Mayers,
Maryann Fischler Managing,
William Perreault,
George Serban,
Herbert Abelson
Publication year - 1994
Publication title -
psychology and marketing
Language(s) - Uncategorized
Resource type - Reports
SCImago Journal Rank - 1.035
H-Index - 116
eISSN - 1520-6793
pISSN - 0742-6046
DOI - 10.1002/mar.4220110401
Subject(s) - citation , advertising , psychology , library science , computer science , business