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Subliminal advertising and the psychology of processing unconscious stimuli: A review of research
Author(s) -
Theus Kathryn T.
Publication year - 1994
Publication title -
psychology and marketing
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.035
H-Index - 116
eISSN - 1520-6793
pISSN - 0742-6046
DOI - 10.1002/mar.4220110306
Subject(s) - subliminal stimuli , unconscious mind , psychology , psychological research , subject (documents) , social psychology , advertising , psychoanalysis , library science , computer science , business
This article reviews progress to date on research on the effects of subliminal stimulation on subject populations and potential applications to persuasive communications. Three areas of inquiry covered in the literature include psychological, physiological, and behavioral (choice) responses, the last of which is of particular interest to advertising and marketing specialists. The article identifies several fruitful areas for continued research and experimentation, especially in areas of social marketing research. © 1994 John Wiley & Sons, Inc.