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Sex, gender identity, gender role attitudes, and consumer behavior
Author(s) -
Fischer Eileen,
Arnold Stephen J.
Publication year - 1994
Publication title -
psychology and marketing
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.035
H-Index - 116
eISSN - 1520-6793
pISSN - 0742-6046
DOI - 10.1002/mar.4220110206
Subject(s) - psychology , variance (accounting) , gender identity , identity (music) , social psychology , multivariate statistics , multivariate analysis of variance , field (mathematics) , regression analysis , explained variation , statistics , physics , mathematics , accounting , acoustics , pure mathematics , business
This article identifies differences between sex, gender identity, and gender role attitudes. Using measures of these constructs, data were collected in a field study of Christmas shopping behaviors. Alternative measurement and multivariate regression models were estimated. The results showed the models best fit the data when the measures were specified as reflecting unique rather than common gender constructs. The measures also each explained significant incremental variance in different shopping behaviors. © 1994 John Wiley & Sons, Inc.