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Consumers' mood states: The mitigating influence of personal relevance on product evaluations
Author(s) -
Curren Mary T.,
Harich Katrin R.
Publication year - 1994
Publication title -
psychology and marketing
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.035
H-Index - 116
eISSN - 1520-6793
pISSN - 0742-6046
DOI - 10.1002/mar.4220110202
Subject(s) - mood , psychology , relevance (law) , product (mathematics) , social psychology , political science , geometry , mathematics , law
This article reports the results of two studies where subjects' mood states (good, bad) were manipulated. In keeping with previous findings, subjects' evaluations were biased by their mood state. As predicted, however, this bias was only discernible when the product evaluation was perceived to be relatively unimportant. © 1994 John Wiley & Sons, Inc.