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Women's makeup careers: An interpretive study of color cosmetic use and “Face Value”
Author(s) -
Fabricant Stacey M.,
Gould Stephen J.
Publication year - 1993
Publication title -
psychology and marketing
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.035
H-Index - 116
eISSN - 1520-6793
pISSN - 0742-6046
DOI - 10.1002/mar.4220100606
Subject(s) - psychology , typology , value (mathematics) , face (sociological concept) , identity (music) , social psychology , face value , aesthetics , sociology , social science , art , anthropology , machine learning , computer science , finance , economics
This article reports on an interpretive study of women's use of makeup in which various aspects and dimensions of women's makeup careers are examined. The primary aspects considered include trajectories of experience, the predominant ways or styles of makeup use that are reflected in a typology of individual differences, and identity construction and reflection. The varying perspectives of women with respect to women's roles as associated with makeup use are also discussed, and research implications are offered. © 1993 John Wiley & Sons, Inc.