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Further evidence on the consumer involvement profile: Five antecedents of involvement
Author(s) -
Kapferer JeanNoël,
Laurent Gilles
Publication year - 1993
Publication title -
psychology and marketing
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.035
H-Index - 116
eISSN - 1520-6793
pISSN - 0742-6046
DOI - 10.1002/mar.4220100408
Subject(s) - psychology , replication (statistics) , social psychology , statistics , mathematics
This follows previous articles on the Consumer Involvement Profile. We list the items included in the profile, and we discuss the results of factor analyses based on replication data drawn from five large samples.