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An empirical evaluation of the kapferer‐laurent consumer involvement profile scale
Author(s) -
Rodgers William C.,
Schneider Kenneth C.
Publication year - 1993
Publication title -
psychology and marketing
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.035
H-Index - 116
eISSN - 1520-6793
pISSN - 0742-6046
DOI - 10.1002/mar.4220100407
Subject(s) - pleasure , psychology , replicate , scale (ratio) , measure (data warehouse) , social psychology , statistics , data mining , computer science , mathematics , quantum mechanics , neuroscience , physics
The Consumer Involvement Profile (CIP) is tested across several samples of U.S. consumers. With one exception, the authors were able to successfully replicate the factor structure of the CIP, thereby concluding that the scale is a useful measure of several antecedents of involvement. However, two factors purporting to measure interest versus pleasure regularly merged into a single factor. The authors conclude that interest and pleasure cannot be distinguished from one another in the current applications. © 1993 John Wiley & Sons, Inc.